When you have a calorie watch strapped to your wrist or ankle, finding a place to eat out at is never easy. Restaurateur Anupam Adarsh hopes to solve that dilemma with Fellas, his new health food cafe in Khar that opened on Sunday, February 13. In 2007, Adarsh quit his 9 to 5 job in an engineering company to launch J Kart, a health juice centre that also served sandwiches and salads. Over the three years that followed, J Kart kiosks sprang up inside gyms, in office buildings and in malls, everywhere from Nepean Sea road to Lokhandwala. Adarsh sold the brand in 2009 but has paid homage to the J Kart menu through the selection of health juices offered at Fellas. “Five years ago, I was in a corporate set up and would drink over five cups of coffee a day,” he said. “There was no healthy alternative.”
Fellas serves about 40 varieties of health juices made with seasonal fruits and vegetables. Unlike at J Kart, where they also sold juices made from a single fruit, at Fellas you will only get combinations such as spinach, apple and pineapple, or carrot, orange and ginger. In addition to juices, there are protein shakes and “power shots” such as Spirulina, wheatgrass, beet root, bitter gourd and aloe vera, each of which also double up as instant fixes for nasty hangovers. The food menu, which offers soups, salads, sandwiches and hot meals, has been drafted keeping calorie concerns in mind by in-house nutritionist Neha Chandna, one of the five directors of parent company, Pure Health Food. Butter and mayonnaise are not part of the larder in Fellas, where they only serve grilled chicken and fish, no red meats or desserts. They have an in-house bakery that rolls out fresh batches of wholewheat and multigrain bread every morning. For the benefit of skeptics who might question just how “health conscious” the fare at Fellas is, the management have prepared a folder of recipes that documents how they devised the menu. Customers who ask for the folder will also find information on how a particular juice suits a particular blood group.
In a week’s time, Fellas hope to start serving breakfast and launch a delivery service. The breakfast options will include eggs to order, muesli, oatmeal porridge, French toast, chicken sausages, fruit bowls, lapsi with walnuts, apricots and almonds, and salad in pesto sauce. Apart from the meals, the delivery service will offer up to 500 health juices, which Adarsh claims can treat specific allergies and ailments. Prices start at Rs49 for juices and Rs99 for sandwiches
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